ASHLEY MONACO
User Experience Designer
516.350.2423 | ashleymonaco@yahoo.com

Dicks Sporting Goods | Remote                                                                                                                                                                                                                     September 2023 – Present
Product Designer 

●  Led the mobile UX design initiative for an employee-facing application at Dick's Sporting Goods, streamlining the pick, pack, and store processes.
●  Conducted in-depth in store user interviews and usability testing specifically tailored to mobile usage, gaining insights that directly informed the design decisions.
●  Used Figma to create updated wireframes that address the ecient storage of large items in the available spaces
●  Implemented a mobile-first approach, emphasizing a responsive design that prioritizes the needs and constraints of mobile devices.
●  Regularly update VersionOne with detailed and accurate user stories, ensuring the information is current and reflective of project status.
●  Ensured mobile accessibility, considering various device sizes, resolutions, and input methods to create an inclusive design for all Dick's Sporting Goods employees.
●  Analyze feedback to identify areas for improvement in cycle counting processes related to theft detection.

Adaptive Financial Consulting | Remote                                                                                                                                                                                                               April 2022 – July 2023
User Experience Designer 

●  Collaborated with my client, US Bank, to work on their responsive web product for their foreign exchange trading platform.
●  Developed an internal design system to enhance the visual consistency and usability of client- facing products. The system comprises a set of reusable components that serve as a framework for future design projects.
●  Implemented accessible design principles, such as proper color contrast, keyboard navigation, and screen reader compatibility, to ensure compliance with WCAG guidelines and enhance the overall usability of the product.
●  Used Figma to create designs based on components and created user flows to understand the user journey to achieve the end goal.
●  As the only designer involved in this project, I took ownership of all aspects, including generating and implementing all ideas, changes, and updates.

Best Buy | Remote                                                                                                                                                                                                                                         September 2021 – April 2022
User Experience Designer 

●  Worked on a project in the retail industry and used Figma to create low and high-fidelity wireframes, storyboards & clickable prototypes.
●  Created storyboards to help visualize the flow of using the website to help the selling team.
●  Advocated for accessibility best practices within the design process, educating team members and stakeholders on the importance of inclusive design and its positive impact on user engagement and satisfaction.
●  Collaborated with the research team to help identify pain points and change aspects of the website that were not user-friendly.
●  Tracked deliverables and managed priorities using Jira.

Lincoln Financial Group | Remote                                                                                                                                                                                                                  February 2021 – July 2021
User Experience Designer 

●  Designed an end-to-end product for users looking to contribute to their retirement funds in the financial services industry
●  Conducted comprehensive accessibility audits and usability testing, identifying and addressing potential barriers for users with disabilities, resulting in a more inclusive user experience.
●  Used Axure to create wireframes and followed ADA guidelines to ensure users with disabilities could use each platform effortlessly.
●  Created seamless clickable prototypes to use in business sales demos.
●  Created redlines to show developers the height, width, and pixel space between each component within wireframes.
●  Executed a mobile-first design style that enabled the web to fit the screens of different devices.

American Express | New York, NY                                                                                                                                                                                                 September 2019 - February 2021
User Experience Designer

●  Designed a new Australian Loan application from initial discovery and strategy to ideation and prototyping in the financial services industry.
●  Designed the application from the ground up using high-fidelity wireframes based on user testing and business requirements.
●  Created and built clickable prototypes to test each design scenario.
●  Collaborated with a Design Language System team to ensure all design symbols and standards were cohesive with the American Express brand.

Real Vision | New York, NY                                                                                                                                                                                                                           March 2019 - June 2019
Product Designer

●  Executed visual redesign of Real Vision content across three business channels across multiple screens and platforms including OTT/IPTV in the financial media industry.
●  Worked cross-functionally to design products, incorporating research & functional prototypes for testing.
●  Used card sorting method and user testing to determine content categories.
●  Designed UX/UI in collaboration with engineering & design teams while managing implementation of features.

Healthcasts | New York, NY                                                                                                                                                                                                                          June 2018 - March 2019 
User Experience Designer

●  Created wireframes, storyboards, user flows, process flows, and site maps to effectively communicate interaction and design ideas for their flagship docDX platform in the healthcare industry, which allowed certified doctors to sign in and respond to patient inquiries.
●  Produced wireframes, prototypes, and interactive mockups using Sketch to visualize and iterate on design concepts.
●  Collaborated with offshore developers in Croatia to build updated iterations of design.


EDUCATION
General Assembly 2018 
User Experience Design Immersive (UXDI) is a 10 week long training program dedicated to prepare students to think like designers and approach problems creatively in order to create useful, efficient designs.
User Experience Immersive Design
University of Tampa 2017 
Bachelor of Arts in Communications

SKILLS
Wireframing | Prototyping | Usability Testing | Task/User Flows | User Interviewing | Feature Prioritization | User Journeys | Sitemaps | Affinity Mapping | Persona Creation | Card Sorting | Heuristic Evaluation | KPI's | Synthesizing | Responsive Web Design

SOFTWARE
Figma | Sketch | Adobe XD | InVision | InVision Inspect | Balsamiq | Axure
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