NOMO FOMO - PRODUCT DESIGN
ABOUT
Nomo FOMO is a travel based social network. It helps you avoid missed meet up opportunities of getting FOMO (fear of missing out) on an amazing trip or business networking connection while also helping make all aspects of travel as easy and convenient as possible.
PROBLEM
Between the number of people who were traveling as digital nomads and others who lived abroad, there was no tool that allowed them to coordinate travel/itinerary information.
GOAL
Create a network where travelers can share their travel dates, locations and itinerary.
DISCOVERY & RESEARCH PHASE
SCREENER SURVEY
Our team sent out a screener survey that narrowed down our target applicants. We received a total of 80 respondents and 28 qualifying respondents. The qualification criteria included the following:
Primary:
✓ Has worked or lived abroad for more than 6 months
✓ Has planned/gone on a trip with others in the past 8 months
✓ Prefers to travel with others (vs. alone)
✓ Agrees to be interviewed
Secondary:
✓ Has done a work abroad program such as Remote Year
✓ Travels for business
USER INTERVIEWS
Our team interviewed the different types of travelers to obtain a general consensus of the problem at hand. The types of travelers consisted of social travelers, digital nomads, and business travelers. Each participant has been on a trip in the past 8 months and enjoys traveling with others.
KEY INSIGHTS
Planning
Coordination
Connection
Recommendations
Meeting Up
Social Media
FOMO (Fear of Missing Out)
COMPETITIVE MATRIX
PRIMARY PERSONA
PROBLEM STATEMENT
As the world becomes increasingly globalized, travelers use their social network to plan trips and keep in touch with their friends. However, with more and more people are constantly on the move, they struggle to coordinate and update each other.
Seth, the social traveller, wants to go on vacation with friends, but does not yet know where to go, when to go, who to go with, or what to even do.
How might we connect Seth to his network to develop the ideal itinerary for their upcoming adventure?
IDEATION & DESIGN PHASE
DESIGN STUDIO
Using our research insights and feature prioritization matrix, we conducted two rounds of design studio: Quick, generative, and collaborative process where each team member creates their own designs and shares with the team.
SOLUTION
Simplify: Create an experience that eliminates communication fatigue associated with group planning.
Emphasize Community: Ensure the home feed provides utility, engages users and prompts them to maintain connections.
Optimize Flows: Update navigation to prioritize trip planning, recommendations and staying up to date with friends’ travel plans.
WIREFRAMES & USABILITY TESTING
KPI RESULTS
10 Users | 2 Rounds
KPI's: Task Success Rate | Ease of Use
Round 1 of usability testing: Task Success Rate - 88% | Ease of Use - 4.0
Round 2 of usability testing: Task Success Rate - 100% (+14%) | Ease of Use - 4.6% (15%)
NEXT STEPS
A/B test explore feature: Do more people search by location or date?
Multi-city trips: How can we integrate this into the trip planning process?
Optimize reviews/recommendation flow: What does this look like for the user who is giving the review or recommendation?
Card sort activity pages: Recommend a cart sort to organize the structure of the category pages.
Calendar sharing: To make it easier for users to stay up-to date on their friends’ travel plans.